End Violence Against Women and Pass the Purple Purse

by jessicalieb on October 10, 2013 · 27 comments

Did you know that domestic violence affects one in every four women in their lifetime? That’s more than breast cancer, ovarian cancer and lung cancer combined.

Purple Purse Project October is Domestic Violence Awareness Month and the Allstate Foundation launched the Purple Purse campaign. The Purple Purse donates money to the YWCA for programs that support victims of domestic violence and build financial empowerment. The YWCA is the largest provider of comprehensive services to victims of domestic violence and their children nationwide.

Speak Up, Speak Out
A majority of Americans agree that domestic violence is tough to talk about. More than one-third of Americans have never discussed the issue with family or friends. Physical abuse is the type of domestic violence most commonly discussed, but what many people don’t realize is that women who are victims of domestic violence are usually subject to financial abuse as well. They often face financial restrictions and are given limited access, if any, to bank accounts, important documents, and information about shared assets.

If you need immediate help, call the National Domestic Violence Hotline at 1-800-799-SAFE (7233) or TTY 1-800-787-3224.

allstate purple purse

I received a purple purse which contains information about the Purple Purse Project and talking points about domestic violence. I will be passing my Purple Purse to my family and friends and encouraging them to log in to PurplePurse.com to register the purse using the code located inside the purse. For every person that registers the purse the Allstate Foundation will donate $5 to the YWCA.

You can help by virtually passing the purse.


Visit www.PurplePurse.com and enter my purse code: 01311 and your zip code to register your purse.
Each time a virtual purse is shared or re-shared, a $5 donation will be made to YWCA.

Please Tweet, Share on Facebook, or other social media channels about this great campaign.
Feel free to use these post or the share buttons located at the top of this post:

Tweets: “RT if you’re ready to stop the silence! Spread the word about Domestic Violence when you pass a #PurplePurse”

Facebook: “Throughout October, share these virtual Purple Purses to raise awareness about domestic violence. Every time you pass it on, The Allstate Foundation will donate $5 to help. Pass it on! http://on.fb.me/UHc3i6

Like Purple Purse on Facebook

Disclosure: This post is part of a sponsored campaign with The Allstate Foundation and MomSelect. All thoughts and opinions are my own.

Jessica is a family lifestyle blogger living in Raleigh, NC with her husband and four sons (7, 4, 3 and 1). Jessica started thebkeepsushonest.com in November of 2009, but has been blogging since 2003. Jessica writes about family life, recipes, travel and products for families. She is also a Work-from-home-mom who manages marketing and social media for a local accounting company.

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{ 27 comments… read them below or add one }

Tracy October 10, 2013 at 11:14 am

Thank you for bringing awareness to domestic violence. I love that with minimal steps I virtually contributed to the campaign.


Krystal October 10, 2013 at 11:47 am

This is great! I just “passed the purse.” Thanks for sharing!


Virginia @thatbaldchick October 10, 2013 at 12:01 pm

I love that Allstate is taking a stand against domestic violence!


Trista October 10, 2013 at 12:44 pm

Thank you for sharing, this is VERY important!!


Alicia Taylor October 10, 2013 at 1:01 pm

I love that AllState is doing this to bring more attention to Domestic Violence, but I wish more companies were also pointing out that domestic violence goes both ways. I know several men that were victims of their wives or girlfriends and stayed for the kids or other reasons.


renee October 10, 2013 at 1:23 pm

wow this is such a great cause, and it does affect a lot of people and they are afraid to step forward and talk about it. Thank you for sharing, I will be registering now.


Jenny @ MyLittleMe October 10, 2013 at 1:25 pm

I just found out about this somewhere and it really is a great campaign!


Mary @Capturing Magical Memories October 10, 2013 at 1:38 pm

What a great idea Allstate had. I think it is perfect to have something like this to educate on a topic rarely talked about until it is too late.


Pam October 10, 2013 at 1:53 pm

This is such a great cause that AllState is supporting. I have seen too many of my friends suffer from domestic violence.


Tina Ashburn October 10, 2013 at 2:53 pm

Honored to pass the purple purse.


Amy Desrosiers October 10, 2013 at 3:18 pm

We just received our purple purse in too. I have to share it with friends so that it can travel the country (hopefully)


Trice October 10, 2013 at 4:06 pm

This is a great cause… I see a lot of people supporting this.


Tracie October 10, 2013 at 6:07 pm

This is an awesome idea to raise money and awareness. Thank you for speaking out about such an important subject.


brett October 10, 2013 at 6:12 pm

i’ve had friends who suffer through domestic violence as well. old or young.


Shannah @ Just Us Four October 10, 2013 at 6:16 pm

So happy to see someone like All State getting involved in this really important cause. The more awareness…the better.


Francine @ Teresa's Family Cleaning October 10, 2013 at 8:55 pm

Going to share this to help spread awareness!


Wendy @ ABCs and Garden Peas October 10, 2013 at 8:55 pm

Oh, it’s just so sad how prevalent this is. This kind of awareness is so important! I wish I had that kind of help when I was younger.


Danielle @ We Have It All October 10, 2013 at 9:30 pm

What a great cause, so glad to hear about this going on.


Giveaways 4 Mom October 10, 2013 at 9:36 pm

I love this cause. I recently received a Purple Purse.


Katherine Bartlett October 10, 2013 at 9:46 pm

I just got my purse too and passed it last week!


Cynthia L October 10, 2013 at 10:42 pm

I am always so happy to hear about a large company that stands behind an important issue like this. I think violence against women is happening more and more. We really do need to put an end to it and education helps.


Robyn October 10, 2013 at 10:56 pm

What a great cause! I want to get involved.


Dawn Lopez October 10, 2013 at 11:11 pm

Really love this campaign and I’ve been reading all about it everywhere on the web. AWESOME!


Janeane Davis October 10, 2013 at 11:52 pm

I like the way this campaign seems to be all over the internet! Thank you for sharing a good causse.


Amy Qur October 11, 2013 at 2:27 am

This is a very important and an amazing cause!


malia October 13, 2013 at 3:09 am

I think this is a wonderful campaign that’s raising awareness for a cause that all should know about and support!


Emerald October 13, 2013 at 10:57 pm

I love this idea, tweeting your post now.


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